Retail Store Product Setup
Shopify Product Setup and Review Process
A Comprehensive Guide for Efficient and Accurate Product Listing Management
1. Initial Product Import
Products are automatically sync ed from the POS system to Shopify.
Basic information imported includes style number, vendor, product title, and color.
2. Product Research and Content Gathering
For each imported product:
Conduct a web search using the style number, vendor name, product title, and color.
Download high-quality product images from the vendor’s official website or authorized retailers. Ensure images are clear, accurate, and copyright-compliant.
Collect detailed product information such as:
Product descriptions
Material and care instructions
Sizing information
Key features and benefits
Pricing and SKU details (if not already imported)
Note any special attributes (e.g., eco-friendly, limited edition, etc.).
3. Shopify Product Update
Within the Shopify admin panel:
Locate and edit the imported product.
Update all relevant fields with the gathered information:
Product title and description
Vendor and product type
Tags and collections
Pricing, SKU, and barcode
Inventory and shipping details
Upload and arrange product images in order of importance.
Set up product variants (e.g., size, color) as needed.
Optimize for SEO:
Edit the page title, meta description, and URL handle for search visibility.
Add additional details such as care instructions, size guides, or cross-sell recommendations.
4. Product Launch
Set the product status to “Active” when ready for publication.
Save and review the updated product listing.
Proceed to create a review task (see Step 6).
5. Group Launch Notification
Once the Web Admin completes setting up a new group of styles for a client:
Take a screenshot of the newly launched products in Shopify.
Send a notification email to the client (or relevant stakeholders) with the screenshot attached.
Ensure the notification is sent within 48 hours of products being added to the site.
Copy the Brand Manager and any other relevant team members or departments as required.
6. Review Task Creation
Simultaneously with the client notification:
The Web Admin creates a review task in the team’s project management tool (e.g., Asana, Trello, Jira).
Attach the screenshot sent to the client.
Include a filtered link to the specific group of products in the Shopify admin.
State the total number of styles/products submitted for review.
Assign the task to the Brand Manager.
7. Product Review Process
The Brand Manager reviews the products for:
Accuracy of information
Image quality and arrangement
Completeness of variants and options
SEO optimization
Consistency with brand guidelines
Complete the review within the 48-hour turnaround time.
8. Task Completion and Documentation
Before marking the review task complete, the Brand Manager:
Documents the number of products successfully launched.
Lists any products requiring revision, with specific notes on issues found.
Updates the task with this information for transparency and future reference.
9. Error Handling
If errors are discovered during the review:
The Brand Manager corrects errors directly in Shopify.
The Brand Manager communicates any significant issues or recurring problems to the Web Admin for process improvement.
10. Ongoing Quality Control
Regularly audit a sample of updated products to ensure ongoing accuracy and consistency.
Address discrepancies or missing information immediately.
Update process documentation as needed to reflect best practices or new requirements.
Additional Best Practices
Version Control: Maintain a changelog for significant product updates or process changes.
Training: Regularly train team members on product setup standards and Shopify updates.
Feedback Loop: Encourage feedback from clients and internal teams to continuously improve the process.
Automation: Explore Shopify apps or integrations to streamline repetitive tasks (e.g., image resizing, SEO checks).
This process ensures a systematic, high-quality approach to product setup, clear communication with stakeholders, and a robust review mechanism to maintain accuracy and consistency across all Shopify product listings.
Last updated