How to Enable SMS Messaging on Klaviyo

How to Enable SMS Messaging on Klaviyo

Enabling SMS messaging in Klaviyo involves a few key steps to ensure compliance, proper setup, and readiness to send messages. Only account Owners, Admins, and Managers can perform this setup.

Step-by-Step Guide: Enabling SMS in Klaviyo

1. Access SMS Settings

   • Click your account name in the lower left-hand corner of the Klaviyo dashboard.

   • Navigate to Settings > SMS.

2. Initiate SMS Setup

   • Click Set up SMS for free. If you do not see this button, look for Activate next to the country you wish to enable SMS for and select your number type.

3. Select Countries and Number Types

   • In the setup modal, select the countries where you want to send SMS messages.

   • Klaviyo will prompt you to choose a sending number. Options vary by country (e.g., toll-free numbers, short codes, branded sender IDs).

   • For the US and Canada, you can choose between a toll-free number or a short code. Other countries have different requirements and options.

4. Enter Company Information

   • Fill in your company or organization details, including name, website, email, phone number, and address.

5. Verify Your Sending Number

   • Klaviyo will provide you with a sending number (e.g., toll-free or short code). You must wait for verification or approval before sending SMS messages. Verification can take from a few hours to several days, depending on the number type and country.

6. Configure SMS Settings

   • Once your sending number is active, review and edit SMS settings as needed:

     • Sender information: Manage your sending numbers and company details.

     • Message add-ons: Add an organizational prefix (your business name) and required opt-out language (e.g., “Reply STOP to unsubscribe”).

     • Sender preferences: Set Smart Sending limits, quiet hours, and compliance options.

7. Begin Collecting Consent

   • You can now import or collect SMS subscribers, ensuring you have explicit consent before sending messages.

8. Start Sending SMS

   • With SMS enabled and your number verified, you can create SMS campaigns or add SMS to your automated flows.

Important Notes:

• SMS setup and sending numbers are subject to country-specific regulations and approval times.

• Always include opt-out instructions in your messages to comply with legal requirements.

• Use Smart Sending and quiet hours to avoid sending messages at inappropriate times and to stay compliant.

By following these steps, you’ll successfully enable SMS messaging in Klaviyo and be ready to engage your audience via text.

⁂