1 Hour Social Media Post Process
1-Hour Social Media Post Workflow
0–5 min: Define Objective & Brief
Brand Manager
Clarify the goal (e.g., awareness, engagement, sales) and target audience.
Record the objective and key message in Asana.
Notify the team of the brief via Slack.
5–8 min: Select Topic & Content Type
Brand Manager
Choose the day’s topic from the Google Sheets content calendar.
Decide on the post format (image, video, carousel, etc.).
Confirm the platform (Instagram or others).
8–10 min: Assign Tasks & Kickoff
Brand Manager
Assign design and copy tasks in Asana.
Confirm expectations and deadlines in Slack.
10–20 min: Draft Caption
Brand Manager
Write a concise, on-brand caption (2–3 sentences).
Use Slack or Email for quick feedback if needed.
Refer to pre-approved hashtag and emoji lists for consistency.
10–30 min: Create Visuals
Designer
Use Canva templates for fast design.
Generate or enhance images with Botika.ai.
Use Photoshop for any advanced edits or touch-ups.
Ensure visuals align with the brief and brand guidelines.
20–30 min: Format Visuals for Platform
Designer
Use Canva’s resizing features to format for the chosen platform.
Double-check image quality and aspect ratio.
30–35 min: Review Visuals & Copy
Brand Manager
Review the draft visuals and caption in Canva or Asana.
Check for brand consistency, accuracy, and engagement potential.
Leave feedback or approval comments.
35–40 min: Revise & Finalize
Designer
Make quick revisions based on feedback.
Finalize all assets for posting.
40–45 min: Final Approval
Brand Manager
Give final sign-off in Asana or via Email.
Confirm everything is ready to post.
45–50 min: Schedule/Post Content
Designer
Upload visuals and caption into Meta Business Suite or the Instagram app.
Schedule for optimal time or post immediately.
Use Canva’s direct publish feature if available.
50–53 min: Check Links, Tags, and Integrations
Designer
Verify all links, tags, and integrations are correct and functional.
53–55 min: Document & Mark Complete
Designer
Attach final assets and mark the task as complete in Asana.
Ensure all files and notes are organized for future reference.
55–60 min: Immediate Engagement & Feedback Note
Brand Manager
Monitor the post for initial reactions using the Instagram app.
Engage with comments if needed.
Note any immediate feedback or ideas for improvement in Asana or Slack.
Time Breakdown per Role
Brand Manager: 35 minutes per post
Designer: 45 minutes per post
Tools Used
Canva: Visual design and formatting
Botika.ai: AI image generation/enhancement
Photoshop: Advanced image editing
Asana: Task management, documentation, approvals
Google Sheets: Content calendar
Meta Business Suite: Scheduling and posting
Instagram App: Direct posting and engagement
Slack: Team communication and quick updates
Email: Approvals and feedback (as needed)
Task Assignment Table
Task
Time (min)
Responsible
Tools Used
Define Objective & Brief
0–5
Brand Manager
Asana, Slack
Select Topic & Content Type
5–8
Brand Manager
Google Sheets, Slack
Assign Tasks & Kickoff
8–10
Brand Manager
Asana, Slack
Draft Caption
10–20
Brand Manager
Asana, Slack, Email
Format Visuals for Platform
20–30
Designer
Canva, Photoshop
Review Visuals & Copy
30–35
Brand Manager
Canva, Asana
Revise & Finalize
35–40
Designer
Canva, Photoshop
Final Approval
40–45
Brand Manager
Asana, Email
Schedule/Post Content
45–50
Designer
Meta Business Suite, Instagram App, Canva
Check Links, Tags, and Integrations
50–53
Designer
Meta Business Suite, Instagram App
Document & Mark Complete
53–55
Designer
Asana
Immediate Engagement & Feedback Note
55–60
Brand Manager
Instagram App, Asana, Slack
This workflow ensures efficient, high-quality, and accountable social media posting within 1 hour. If you’d like this as a downloadable checklist or formatted for Asana, just let me know!